BMW Gen M Tour 2026
Three cities. One M convoy.
The brief
BMW South Africa and Shell V-Power wanted to bring M owners and fans together on the road and in one place. The Gen M Tour runs a convoy and Gathering in three cities: Mall of Africa in Johannesburg on 17 October, a convoy from Shell NPN Auto Centre Pinetown to Oceans Mall in Umhlanga on 24 October, and Cape Town on 21 November.
The numbers
What we did
One team, from first concept to final pack-down.
Convoy and Gathering
Production of every convoy and Gathering, from route to run of show.
Site and builds
Site layout and builds at each stop.
Exhibits
A 40 Years of M3 exhibit, heritage cars, sim rigs, a DJ and an M Performance display.
Hospitality
Premium Shell hospitality at every stop.
Guest management
RSVP and guest management through GuestMark.
Content
Social and film content from every city.
Gallery
Photography by Fletcher & Finch. Click any image to view it full screen.
More work
BMW South Africa · 2022
BMW M Fest
Four days of hot laps, drift rides, M cars and partner hospitality. We produced the infrastructure, hospitality and sponsor activations for BMW's home of M.
View project →
Virgin Active · November 2026
HYROX Johannesburg
A 15 × 15 m Kauai stand with 50 m of counter, plus the Kauai Mobile food truck, built to fuel HYROX athletes and their crowds.
View project →Got a launch, a tour or a track day in mind?
Tell us what you're planning. We'll tell you how we'd make it unforgettable.
Start a project