24 hours. One circuit. Built by BLS.
We're bringing the Michelin 24H KYALAMI to South Africa, 8–10 January 2027 at the Kyalami Grand Prix Circuit, and producing it the way we do everything: properly.
We make brands live.
From car launches to track festivals, BLS plans, builds and runs live experiences end to end: one team, from first concept to final pack-down.
Event production
Concept, run of show, technical production and show calling. We run launches, gala nights, festivals and tours, on time and on brand.
Brand activations
Experiences people queue for: convoys, test drives, stands, sampling and hospitality that turn a crowd into customers.
Builds
Sets, stages, stands, structures and branded environments, designed and built for the moment and the venue.
Content
Launch films, social content and event coverage that keep the story going after the lights go down.
Live work. Real results.
BMW South Africa · Kyalami Grand Prix Circuit
BMW M Fest
Four days of hot laps, drift rides, M cars and partner hospitality. We produced the infrastructure, hospitality and sponsor activations for BMW's home of M.
36,526 visitors · 5,261 hot laps · 2,865 drift rides
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BMW South Africa × Shell V-Power · Johannesburg, Durban, Cape Town
BMW Gen M Tour 2026
A three-city M convoy and Gathering. That meant 82 km of road in KZN, a 40 Years of M3 exhibit, heritage cars, sim rigs and premium Shell hospitality at every stop.
3 cities · 82 km convoy · Gathering for up to 350 guests
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Virgin Active × Kauai · November 2026
HYROX Johannesburg
A 15 × 15 m Kauai stand with 50 m of counter, plus the Kauai Mobile food truck, built to fuel HYROX athletes and their crowds.
15 × 15 m stand · 50 m counter
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Mercedes-Benz South Africa · Colosseum Reale, Gauteng · May 2026
Mercedes-Maybach Launch
140 Years of Innovation. Welcome Home. A black-tie reveal of the Maybach SL 680 and S 680 V12 with a classic car parade, a live orchestra and a handcrafted MaXhosa gift for every guest.
200 VIP guests · 2 vehicle reveals · 70 MaXhosa blankets
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Mercedes-Benz South Africa · Cape Town, Johannesburg, Durban · Jul–Sep 2026
Mercedes-Benz CLA Launch
A media launch, three city reveals and three airport activations, with projection-mapped stages, launch films and test drives that turned interest into leads.
450 leads · 58 test drives · ~590k organic impressions
View project →Why brands bring us in.
End to end
Strategy, design, builds, production, guest management and content, all under one roof. You deal with one team.
Automotive pedigree
Trusted by BMW and Mercedes-Benz for launches, tours and festivals, from 200-guest black-tie reveals to tens of thousands of fans at the track.
National reach
We deliver across Gauteng, KwaZulu-Natal and the Western Cape, including multi-city tours, airports and malls.
Guests handled
In-house RSVP, guest management and check-in through GuestMark, so every guest is invited, tracked and welcomed.
Level 2 B-BBEE contributor.
Got a launch, a tour or a track day in mind?
Tell us what you're planning. We'll tell you how we'd make it unforgettable.
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