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●  Case study · Virgin Active

HYROX Johannesburg

Fuel for the HYROX crowd.

ClientVirgin Active
WhereJohannesburg
WhenNovember 2026

The brief

Virgin Active and Kauai needed a bigger, more open food and beverage stand for HYROX Johannesburg, building on the stand BLS delivered at HYROX Cape Town. The photos below are from the Kauai stand at HYROX Cape Town in August 2026.

The numbers

15 × 15 mstand
50 mcounter

What we did

One team, from first concept to final pack-down.

Stand design and build

A 15 × 15 m footprint with 50 m of counter frontage and a branded entrance arch.

F&B activation

Coffee cart, protein froyo, juice and grab-and-go, plus the Kauai Mobile food truck.

Operations

POS and staffing, with around 18–20 more staff than Cape Town.

Gallery

Photography by Fletcher & Finch. Click any image to view it full screen.

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