Mercedes-Maybach Launch
140 Years of Innovation. Welcome Home.
The brief
Mercedes-Benz South Africa wanted a black-tie evening for 200 VIP guests to reveal the Maybach SL 680 and S 680 V12, built around the theme "140 Years of Innovation | Welcome Home". The same venue hosted MBSA's Agent of the Year Awards the following day.
The numbers
What we did
One team, from first concept to final pack-down.
Concept
The theme "140 Years of Innovation | Welcome Home", carried through every touchpoint.
Production
Full production and run of show, from load-in to the final reveal.
Scenic build
Scenic build, the heritage display and the reveal staging.
Guest journey
RSVP, flights, accommodation and QR check-in for every guest.
Experience
A classic car parade, a live orchestra and a handcrafted MaXhosa blanket as the guest gift.
Content
Follow-on content, including the Maybach Stories documentary shoot.
Gallery
Photography by Fletcher & Finch. Click any image to view it full screen.
More work
BMW South Africa · 2022
BMW M Fest
Four days of hot laps, drift rides, M cars and partner hospitality. We produced the infrastructure, hospitality and sponsor activations for BMW's home of M.
View project →
BMW South Africa · October – November 2026
BMW Gen M Tour 2026
A three-city M convoy and Gathering. That meant 82 km of road in KZN, a 40 Years of M3 exhibit, heritage cars, sim rigs and premium Shell hospitality at every stop.
View project →Got a launch, a tour or a track day in mind?
Tell us what you're planning. We'll tell you how we'd make it unforgettable.
Start a project