BMW M Fest
BMW's home of M.
The brief
BMW South Africa's M Fest brought four days of hot laps, drift rides and M cars to the Kyalami Grand Prix Circuit, with a programme of run-up events and a line-up of sponsors and partners to host.
The numbers
What we did
One team, from first concept to final pack-down.
Infrastructure
Showroom, pit-lane structures, flooring, rigging and lighting.
Partner hospitality
The Shell XM Lounge and the Drift Lounge.
Sponsor activations
Sponsor sales and activations for Shell, Bridgestone, Red Bull, Heineken, Absa, Huawei and others.
Gallery
Photography by Fletcher & Finch. Click any image to view it full screen.
More work
BMW South Africa · October – November 2026
BMW Gen M Tour 2026
A three-city M convoy and Gathering. That meant 82 km of road in KZN, a 40 Years of M3 exhibit, heritage cars, sim rigs and premium Shell hospitality at every stop.
View project →
Virgin Active · November 2026
HYROX Johannesburg
A 15 × 15 m Kauai stand with 50 m of counter, plus the Kauai Mobile food truck, built to fuel HYROX athletes and their crowds.
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